Blog Post | Dec 24, 2024
Make a Lasting Impression with Exterior Signage
A well designed sign can attract the attention of potential customers and leave a more lasting impression of your company.
One way to freshen up your marketing efforts is to replace weathered and faded exterior signs. The quality of your signs may reflect the quality of your products or services to potential customers. A well designed sign with the right font, colors, and graphics can attract the attention of potential customers and leave a more lasting impression of your company.
It’s year-round advertising
Your signs are an always-on, inexpensive sales team promoting your business day and night. The initial cost of a sign,amortized over its lifetime in front of/on/in your business will ultimately be one of the least expensive marketing tactics you ever undertake.
An exterior sign also helps as an identifier when someone is looking for your business. Companies with a single location need effective signage to stand out from competitors in the area, and a business with multiple locations needs consistent signage that reflects their brand to help customers recognize them regardless of location.
Sign technology has come a long way
Whether you select a free-standing sign,lettering applied to the exterior of your building, or graphics on your front window,numerous options are available to match your company's personality and budget. Some sign options, such as posters and banners, are so affordable you can change them frequently to align with your current marketing campaigns.
Signage is key when developing an integrated marketing campaign
If you're using a new creative campaign to reach prospects and customers through direct mail, email, or via your website, you'll want the same look and messaging to be reflected in the interior and exterior of your business. This is a great way to upsell that new product or service to existing customers. Temporary magnetic signs on delivery vehicles are an additional way to communicate the offer.
It's all about visual communications — the art of using pictures, graphics, charts and signs to communicate information. Visual communication gives us perspective to help us learn, understand and retain information. So, if you want your company to be seen and heard, use signs!
To discuss high-quality signage solutions for your business, give our experts a call today.
It’s year-round advertising
Your signs are an always-on, inexpensive sales team promoting your business day and night. The initial cost of a sign,amortized over its lifetime in front of/on/in your business will ultimately be one of the least expensive marketing tactics you ever undertake.
An exterior sign also helps as an identifier when someone is looking for your business. Companies with a single location need effective signage to stand out from competitors in the area, and a business with multiple locations needs consistent signage that reflects their brand to help customers recognize them regardless of location.
Sign technology has come a long way
Whether you select a free-standing sign,lettering applied to the exterior of your building, or graphics on your front window,numerous options are available to match your company's personality and budget. Some sign options, such as posters and banners, are so affordable you can change them frequently to align with your current marketing campaigns.
Signage is key when developing an integrated marketing campaign
If you're using a new creative campaign to reach prospects and customers through direct mail, email, or via your website, you'll want the same look and messaging to be reflected in the interior and exterior of your business. This is a great way to upsell that new product or service to existing customers. Temporary magnetic signs on delivery vehicles are an additional way to communicate the offer.
It's all about visual communications — the art of using pictures, graphics, charts and signs to communicate information. Visual communication gives us perspective to help us learn, understand and retain information. So, if you want your company to be seen and heard, use signs!
To discuss high-quality signage solutions for your business, give our experts a call today.