Blog Post | Oct 22, 2024
Packaging That Pops - Interactive Packaging Design for Better Customer Engagement
The packaging industry’s increasingly intense competition is forcing brands to seek new ways to stand out on crowded store shelves. With so many new innovations, it’s crucial to find a hook that attracts consumers, encouraging them to choose your brand.
Interactive packaging is a growing trend that may solve your packaging challenges. Interactive packaging gets customers to engage not just with a product, but with the packaging itself, going beyond traditional designs to drive engagement through interaction with the bottle, box or other element. Users are invited to color, crush, fold or read—connecting with packaging in ways that they never have before.
More Examples of Interactive Packaging Include:
As consumer technologies advance, we will see even more innovative packaging solutions introduced to the market. Consumers will not only enjoy but also expect these fun additions to their shopping experience. Embrace these creative elements to ensure you stay ahead of your competition.
More Examples of Interactive Packaging Include:
- Wine bottles with labels that may be colored.
- AR or QR codes printed on the package to access additional product information.
- Reusable packaging that can become something else (a t-shirt box that folds into a hanger, a sandwich package that folds out to a plate).
- Beer packaging that flattens down to a game board (with bottlecap game pieces).
- Distinguishes your brand.
- Creates a unique and memorable brand experience for consumers.
- Builds strong connections between your brand and consumers.
As consumer technologies advance, we will see even more innovative packaging solutions introduced to the market. Consumers will not only enjoy but also expect these fun additions to their shopping experience. Embrace these creative elements to ensure you stay ahead of your competition.