Direct Mail & Mailing Services in Hartford

Where Offline Supports Online Marketing. 

In today's digital era, businesses must take note that direct mail still remains a compelling form of communication. It has been observed that 90% of direct mail is opened by its recipients, indicating that it is still a highly effective way to deliver information. Unlike digital communication, direct mail provides a tangible and accurate delivery of information that can be read at the recipient's convenience and saved for future reference.

Direct mail campaigns can be highly targeted by leveraging your own data and additional mailing lists. This means that you can identify and reach qualified prospects who are more likely to convert into customers, thereby increasing your return on investment. This is a far more effective approach than relying on the chance that your product or service will be noticed in a crowded advertising space.

By using direct mail, you have the advantage of connecting with a specific audience that fits your target market. This allows you to tailor your message to resonate with your prospects and customers, thereby increasing the chances of conversion. Whether your business objective is to boost sales, create loyalty programs, or increase ROI, PIP can help you create effective direct mail campaigns.

With direct mail, you can deliver the right message to the right people at the right time. This ensures that your message is not lost in a sea of irrelevant information, but is instead received and acted upon by those who are most likely to be interested in your products or services.

Use some or all of our full-service capabilities to serve your needs:

• Direct mail design, production and response tracking
• One-to-one marketing
• Variable data printed materials
• Mail list acquisition
• Data management
• Kitting and fulfillment
• Inserting and hand assembly
• Bar coding
• And much more!

*https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref